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GPA Selects Xyte to Unify Global AV and UC Operations
Mountain View, California and Breukelen, Netherlands – February 3, 2026 – Xyte, creator of the first AI-powered cloud platform to manage connected devices at scale, and GPA, the world’s largest AV/UC systems integrator, today announced a strategic collaboration to unify and streamline global AV and UC operations across GPA’s enterprise deployments worldwide.
With Xyte, GPA gains a single, unified platform that provides both global visibility and local control. The platform serves as a “single pane of glass,” enabling standardized operations, centralized intelligence, and real-time insight across regions while continuing to support execution through local dealers.
Operating through share-holding, Regional Business Units in more than 50 countries, GPA coordinates large-scale enterprise AV and UC projects through their global network. While this model delivers deep local knowledge & expertise, managing performance, assets, and lifecycle data across regions has traditionally used a variety of tools and workflows that can now be streamlined
“Global AV and UC deployments introduce significant cultural, regulatory, and operational complexity,” said James Shanks, Managing Director of GPA. “Xyte provides the unified platform that supports our programmatic approach to deployment and lifecycle management while giving our global organisation and local dealers a shared operational framework. The support we receive from the Xyte team, along with the platform’s embedded AI capabilities, makes this collaboration especially valuable.”
Xyte’s platform supports remote monitoring, asset and lifecycle management, automated workflows, and AI-driven insights designed to scale across global enterprise environments. For GPA, this enables greater consistency across projects, improved operational efficiency, and a more predictable experience for enterprise customers.
“GPA has built a strong and reliable global services delivery model that consistently supports their customers’ needs. By incorporating Xyte, we’re helping them strengthen and expand that capability, creating a smarter, more connected service ecosystem that delivers measurable benefits for GPA customers,” said Omer Brookstein, CEO and cofounder of Xyte. “By unifying data and operations on a single platform, we’re helping GPA align global strategy with local execution and bring greater clarity and consistency to enterprise AV and UC deployments.”
The strategic alignment strengthens GPA’s ability to support thousands of enterprise customers worldwide and reflects a broader shift toward platform-driven management of global AV and UC environments.
Xyte and GPA will be demoing their solutions at ISE 2026 (Xyte booth: 2B260; GPA Global Lounge (Europa Suite). Schedule an on-site meeting with Xyte here.
For more information on Xyte, please visit xyte.io. Keep up with the latest news from Xyte on X (formerly Twitter) and LinkedIn.
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About GPA
GPA helps global enterprise organizations as they strive to create a workplace that delivers an engaged workforce. Their goal is to inspire employees with collaboration tools and environments to share their knowledge and ideas, work together to perform at their best.
With over 6,500 specialized AV/UC staff in 170+ cities, they deliver simple, scalable, and standardized collaboration technology solutions and services, driving business velocity and ultimately competitive market advantage for their customers. GPA are specialists in collaboration and have a true global footprint, yet with their localized operational infrastructure and cultural awareness, are able to help customers achieve the best outcomes for user adoption and business impact.
To learn more about GPA, visit thinkgpa.com
GPA Contact:
For media inquiries, please contact:
Ellesse Fehlberg
Director of Global Marketing
About Xyte
Xyte delivers comprehensive benefits to the entire AV ecosystem by providing a single interface to manage all AV, UC, and intelligent building devices and spaces in the cloud. Leveraging AI-powered automation, Xyte enables in-house AV and IT departments to gain full visibility over their entire device fleet, reducing downtime, minimizing business interruption risk, and extending device lifespans. System integrators and dealers leverage Xyte to launch and expand their managed services business, creating recurring revenue streams through proactive, AI-driven support and comprehensive device monitoring. Hardware manufacturers use Xyte’s award-winning device management and commerce platform to connect their products to the cloud, remotely manage and support those devices, introduce premium feature upgrades, and build a foundation for powerful new subscription models.
Xyte Contact:
Matt Stone, VP of Marketing
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